SF, not skiffy ("sci-fi")

Ok, the phrase "sci-fi" was invented by a Truefan, and the rest of us have mostly forgiven him for it. However, most of us loathe the word. SF, sff, spec fic, any of 'em are ok...but not sci-fi (which we've tend to pronouce "skiffy", to rhyme with a certain well known (in the US) peanut butter). The reasons are that it tends to be (mis)used by:

folks who think that sf is what they see in the movies, or on tv, as opposed to the reality that 99.99% of all sf is written - novels, short stories, etc, and 99.9% of that has nothing to do with any movie or tv show;
tv and movie reviewers, who have never had a science class in their lives, past 7th grade, and are really convinced, deep down inside, that tv is a magic box (we won't even mention computers), and can't think that Godzilla is science fiction...and have never heard the word "fantasy", and
directors, script rwiters, and esp. producers (whose IQ equals their shoe size, and who have an effective educational level below your average 12 year old), and who figure that they've paid for the special effects, and occasionally a star, why do they need acting, a plot, a story that isn't totally irrational, continuity, or any of those other frivilous things.

My current favorite loathesome example is Armageddon. For two tiny simple criticisms (not to go on a full-out search-and-destroy mission): Why are there gatling guns on a space shuttle? And, at the end, if the asteroid is spinning, if he doesn't push the button at just the right time, won't one half go smashing straight into the Earth... and then, shortly after, the second half will follow?